Wisconsin Town Hanging Bras (in Public!) to Support Relay for Life

Every year communities all over the country hold annual American Cancer Society Relay for Life runs. Relay for Life is a fundraiser that supports those who have fought cancer and won, remembers the ones that lost, and raises money for further cancer research.

According to The Wausau Business Directory the town of Merrill, Wis., is showing extra “support” for this year’s Relay for Life. Merrill is baring bras – hundreds of them – in support of the run. The city has a goal to hang 1,000 bras on the Center Avenue Bridge that crosses the Wisconsin River. Stringing 1,000 bras on a bridge isn’t something we see every day and can cause quite a stir, which is just what organizers are hoping. Not only are organizers wanting to attract more donations to the cause, but they’re also looking forward to showing off their revitalized downtown area. Amazing what the power of women’s lingerie can do, isn’t it?

You can support the Merrill’s Bras Across the Bridge and Race for the Cure by running the relay race, donating bras or stopping by the town’s Ye Old Sweet Shoppe on Main Street to take a guess at how many bras will be collected for $1 per guess. The closest guess wins a gift basket full of items donated by many of the town’s shops.

The Bras Across the Bridge display is Merrill’s way of focusing on breast cancer. Downtown businesses have decorated their front windows with bras and even messages about their personal cancer stories.

FOTO News reported that breast cancer survivor Sarah Litzer of Merrill had a double mastectomy and donated all of her bras to the cause. “I donated every single one of them,” she said. “It was kind of cathartic almost.”

According to FOTO News, the bras will be hung on the bridge July 29 and on display during the Relay for Life race on Aug. 3 and Aug. 4. After the race, the bras will go to the The Bra Recyclers, a company that distributes bras to women and girls in need. As if Merrill hasn’t given enough, what a perfect idea!

Merrill, CupCase Your Bras travel accessory supports your cause! What an inspirational town you are and we wish you success!