Haven’t you heard? When Madonna kicked off her ninth world tour in Tel Aviv, the 53-year-old singer showed off her muscular biceps, numerous costumes (including a cheerleading outfit) and the infamous cone bra. This bra is an updated version of the first cone bra she wore during her 1990 “Blonde Ambition” tour. We’ll never forget that!
What creative magic must happen to update a cone bra? Well, French designer Jean Paul Gaultier made a few adjustments to his original design to update the Material Girl. The new version includes black wiring over a cabaret-style white collared shirt along with suspenders. The 2012 design was inspired by combining masculine and feminine qualities.
“We played with the ideas of a suit and a corset. But the corset is now like a cage,” Gaultier says. “What I have done this time is a nod to the conical bra corset of the Blond Ambition tour but reinterpreted in 3D, in patent leather on the outside with metallic leather on the inside.”
Gaultier is also the mastermind behind the wardrobe for the entire MDNA tour and MDNA herself has praised him saying “He’s a genius.”
The tour, which will play at least 65 cities around the world, has already sold $240 million in tickets. That, along with sponsorship deals and other income, will probably earn Madonna and her cone bra about $500 million.
We can’t help but wonder, as Madonna’s updated cone bra makes its way around the world, what does it travel in? A CupCase, perhaps?